POW Digital Camp has been developed to help bring digital high street skills to independent businesses on the high street. At a time where online skills are essential, many older retailers are lagging behind in embracing social media and digital marketing. I was commissioned to document their community workshops in Bow and Whitechapel in London’s East End. This included a day of free online MOTs, where a digital expert evaluates a business’s online presence and gives advice and a series of free workshops. The scheme was supported by the Tower Hamlets council, with plans to expand into other areas in the borough.


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